Nike looks to help small startups link to Nike+
Their Nike+ Accelerator will accept applications from companies aiming to use Nike+ to create products and services that will inspire people in their training, coaching, gaming, data visualization and quantified self by providing food and board along with access to some of their top team to help build out these tools.
As "the quantified self" becomes more mainstream, users are likely to ask for different ways to measure and record their everyday activity. What will these small companies enable you to record?